Short-form video content is now prominent online, especially with the emergence of TikTok as a social media platform. With continuous popularity came the rise of YouTube Shorts, Instagram Reels, and Facebook Reels.
What Are Facebook Reels?
Facebook Reels are short-form video content that is shared on the Facebook platform, which is comparable to Instagram Reels and TikTok. Reels was first introduced by Meta in September 2021 and was launched globally in February 2022.
Any user can create Reels, but it has been highly marketed for content creators and influencers to engage and reach new audiences. Facebook Reels allows video content that lasts up to 90 seconds, which is an increase from the previous 60-second limit. Moreover, Meta also integrated Memories, a feature wherein users can repost their favorite moments from the past through a “Share as Reel” option.
Helpful Tips for Creating Facebook Reels and Best Practices
There is no single answer on how to make content that gets noticed easily on Facebook Reels. However, digital marketers that also offer affordable SEO service Philippines can increase their chances of success with best practices like developing engaging content and keeping an eye on the current trends.
Moreover, repurposing content is another best practice that can help businesses increase brand awareness and website traffic. Repurposing content is an inexpensive strategy to convert previously published video content into a new format. An example of repurposing content is condensing blog posts’ essential ideas and converting them to Reels content with relevant videos.
Developing clear, reliable, and high-quality videos with specialists from Digital Marketing Philippines can be helpful for businesses in reaching the target audience. This can be done by avoiding any shaky or blurry films, keeping a brisk and simple pace, and limiting overbearing edits. Showcasing professionalism through content creation helps brands improve their online presence and promote meaningful engagement.
Facebook Reels is a robust platform that can be used and maximized for digital marketing for companies that also outsource affordable SEO services Philippines. Keeping track of the latest trends and creating engaging Facebook Reels content can help businesses strengthen their online presence and engage with their target audience.
