Trying to justify the value of quality copywriting to someone who doesn’t understand is no simple task. All they see is a short sentence on the page and not the painstaking labour that went into each syllable and sound. In any case, if you are able to write copywriting that consistently converts like crazy, the results speak for you.
In this article, we’re going to share some copywriting hacks to help you achieve the very best results.
1. Clear and concise
The key to quality copywriting is keeping it short and sweet. You need to communicate all the important information in as few words as possible – while using simple language that is accessible to readers of all ability levels.
That’s it. It’s a very simple yet highly effective tactic; write with clarity.
2. Understand your audience inside and out
Another valuable lesson is to know your audience inside and out. This is arguably the greatest hack of all because when you understand who you are writing for, resonating with them on a deep and emotional level becomes so much easier.
Don’t make your job more complicated than it needs to be. Do the research.
3. Benefits over features
Always focus on the benefits over features. Ultimately, the average consumer doesn’t care about the what, they care about the what comes next. How will their lives be improved by investing in your product / service? How will you benefit them?
4. A/B test
Copywriting is just as much about trial and error than it is anything else. As such, you should split test everything. Whenever you come up with new ideas, run them alongside your current copy and see how much of an impact those changes make (if at all).
This is critical in dialling in your message and converting as many of those clicks into customers as possible.
5. Always include a clear CTA
If you want your readers to take action, you need to point them in the right direction. Are you trying to get them to sign up to your email list? Book a free consultation? Purchase one of your products?
Whatever the case, a clear and compelling call to action is an essential part of quality copywriting.
6. Read it out loud
Read your copywriting out loud. How does it roll off the tongue? Sounding it out makes it so much easier to spot any potential errors or wording that could be so much better.
Following that, labour over every single syllable. Can you replace any words to make more of an impact?
7. Don’t be afraid to break the rules
Copywriting is an art and a science, which means that although there are certain rules in place for a reason, with the right approach, some of them can be bent and broken.
For example:
- S*ZE MATTERS
Final thoughts: Don’t be afraid to hire the pros
Finally, never be afraid to hire the pros. Sure, there are some disadvantages to hiring a marketing agency, but the pros far outweigh the cons. For example, if you are busy enough as it is running your business, taking the time to learn and labour over your own copywriting is a big ask.
However, with an SEO agency in Singapore taking care of your digital marketing requirements, you can easily sit back and relax while they work their magic on your behalf.