ActiveCampaign is a cloud-based solution for sales and marketing automation. The system includes email marketing campaigns, lead scoring, customer relationship management, behavior tracking, and more. Despite its impressive features, ActiveCampaign is still fairly inexpensive, with prices starting at as low as $97 per month. The company was founded as a small business automation consulting firm, but has since transitioned into a software-as-a-service business. Its user base now reaches almost 100,000.
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Pricing is straightforward. While ActiveCampaign isn’t the cheapest or the most expensive tool for email marketing, its pricing plan gives you more than what you pay for. Although the interface can be a little tricky to navigate, it’s actually quite intuitive for non-technical people. Users love the drag-and-drop functionality, and the fact that ActiveCampaign acts as a comprehensive business hub. However, it may not be the best choice for every business.
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ActiveCampaign’s CRM integrates with its email marketing component, allowing users to track leads and track their progress through the sales funnel. The CRM feature also helps you track your contacts at each stage of the buying process, such as when they converted into customers. The CRM also supports SMS messaging and site messaging. In addition to email, ActiveCampaign can support a variety of different marketing channels, including social media. With a scalable pricing structure, ActiveCampaign is perfect for any business – small or large.
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If you’re planning to send out emails to your customers, ActiveCampaign offers a drag-and-drop email builder that is similar to MailerLite and ConvertKit. There are over 25 templates to choose from, and you can customize the color and design. Once you’ve created a customized template, you can qualify contacts, segment them, and begin the automation process. You can even add custom form fields to your email marketing campaigns.
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ActiveCampaign’s tiers are clearly designed for different types of businesses. The Lite plan offers basic email marketing and landing pages. The Plus plan adds more features, including lead scoring. The Enterprise plan offers advanced features like leading score tracking, more users, and more. But it’s not perfect. The lite version has a few drawbacks, but it’s still a valuable tool for small businesses.
ActiveCampaign is easy to use, and the user interface is intuitive and easy to understand. It has a variety of email templates to choose from. You can also create customised templates, which can be easily personalised. Its email list features let you target and segment your contacts based on what they’ve done with your website. It also offers a wide range of email marketing solutions, including autoresponders and automated messages.
One of the best features of ActiveCampaign is its ability to grow with your business. It can handle small mailing lists and large customer bases, and is built to scale with your needs. If you’re looking for an email marketing solution that offers many of the features you need to stay ahead of your competition, ActiveCampaign is the right choice. It’s easy to manage and expand, and it’s incredibly easy to customize your email campaigns.
