The importance of the cybersecurity score for your business reputation


What can people do with your IP? There are many. But what if it’s your company’s IP? Even more! The risks posed by corporate hacks are greater than the ones posed by individual hacks and in a corporate ecosystem, the cybersecurity score is a very important indicator.

The cybersecurity score is a score that serves to attest to the level of digital security that a company has reached and its level of protection in the digital environment. A consolidated reality in the United States, this index is assigned based on a set of good practices, according to exposure on the internet.

The metric, which includes all the structural dimensions that make up the digital security aspects of the business, gives the manager measurable and reliable data, enabling a view of the security tools applied, the points that make servers vulnerable, and other evidence that can be detected.

When we talk about the security applied to the B2B market, which is particularly demanding, we are talking about a cut-off point. This is because managers and decision-makers are increasingly prioritizing safe companies (and with a certificate of security) when closing a deal.

And considering that we live in an era in which digital crimes grow at a frightening speed, we need to have very strict and assertive criteria regarding digital security, to bear less damage caused in adverse situations.

With the mission of assigning grades from 0 to 100 to the organization’s best practices in terms of cybersecurity, the score is measured using a fully automated tool, using assessments and evidence, which maps the domains of the monitored company (contractor, partners, and/or competitors, in accordance with the signed contract); the existence of malware campaigns associated with the domain; meeting specific compliance requirements; the adoption and validity of digital certificates; the points of vulnerability of the network; updating servers, among others.

Regardless of your company’s level of maturity in relation to the topic, you must always keep in mind that cybersecurity really needs to be part of the internal culture, as achieving the dreamed high score is not an easy task.

For those who want to achieve this feat, or simply maintain (or increase) the achieved index, it is necessary to include five good practices in their routine, which are multifactor authentication, encryption, the use of highly complex passwords, monitoring of the digital environment in real-time and the access control of each of the users.

If you are still not convinced that the company’s score is something important for the reputation of your business, know that it brings the most important insights into opportunities for improving the vulnerabilities of your digital environment.

For this reason, it is important to maintain the habit of monitoring it frequently, as this will increase the security of the data circulating within the organization, comply with the requirements of more mature partners in terms of cybersecurity, increase your ability to demonstrate in a formal way to the competent authorities its concern regarding the privacy of data protection, and will have more data to pave an efficient information security plan and aligned with the needs of the company.

There is no more room for indifference when it comes to digital security. With the cybersecurity score, you make sure that business continuity is an essential part of your planning and maintains the full development of your organization’s business.

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