Your landing page is one of the most important parts of your website – it’s where you make your first impression on a potential customer, and it’s what encourages them to stay on your site and learn more about your business.
That’s why it’s so important to make sure your landing page is optimised for conversion, so that you can maximise your chances of turning visitors into customers.
There are a few key things you need to keep in mind when optimising your landing page, such as making sure the design is clean and simple, the copy is clear and concise, and there is a strong call to action.
Fortunately, there are plenty of tools out there that can help you with this process. In this article, we’ll share 5 of the best landing page optimisation tools to help you get started.
1. Google Analytics
Google Analytics is a essential tool for any website, and it can be especially helpful when trying tooptimise your landing page. With Analytics, you can track things like how long people are spending on your landing page, what kind of traffic sources are sending you the most visitors, and which countries those visitors are coming from.
This information can be really valuable in helping you understand what’s working well on your landing page, and what needs to be improved. Plus, it’s all completely free to use.
2. Google Optimize
Google Optimize is a free optimisation tool from Google that integrates with Analytics. It’s designed to be simple and easy to use, making it a great option if you’re just getting started with optimisation.
With Google Optimize, you can easily create and run A/B tests on your landing page. Plus, the integration with Analytics means you’ll be able to track and analyse your results in one place.
3. Microsoft Clarity
Microsoft Clarity is a free tool that provides detailed insights into how people are interacting with your website. It’s particularly helpful for getting information on what people are doing on your landing page, such as what they’re clicking on and how far they scroll down the page.
This information can be really valuable in helping you understand what people are interested in, and what elements of your landing page are working well. Plus, Microsoft Clarity is extremely easy to use – all you need to do is add a single line of code to your website.
4. Unbounce
Unbounce is a powerful landing page builder that comes with a range of features to help you optimise your page. It includes things like pre-built templates, drag-and-drop builder, A/B testing, and more.
There is a free plan available that allows you to create 1 landing page, or you can upgrade to a paid plan for more features and pages.
5. Copy AI
Copy AI is a tool that uses artificial intelligence to help you write better copy for your landing page. It’s designed to be super simple to use – all you need to do is enter a few details about what you want to write, and Copy AI will generate a range of different options for you to choose from.
Conclusion
Having a well-optimised landing page is essential if you want to convert more visitors into customers. Fortunately, there are plenty of great tools out there that can help you with this process. In this article, we’ve shared 5 of the best landing page optimisation tools to help you get started.