Over the last decade, technological advancements have gone to a whole new level. No business is able to survive without having at least some form of an online presence. It’s crucial to keep up with changing trends, especially when it comes to business.
Therefore, if your company is operating without a website, chances are you are losing out on consumer traffic. Here are five reasons to invest in professional web design today.
Your Competitor Has a Website
If there’s anyone who can give your sales a tough time, it’s your competitor, especially if it’s a competitor with a responsive, high-functioning website. Even if your product quality is way ahead of them, they’re still able to drive more traffic, hence more customers to their brand.
Having a well-designed website will either put you ahead or in the same spot as your competitor, but not behind. Read more further to learn about your web design options.
First Impression Is, in Fact, the Last Impression
Let’s say you have a website, but it’s not as professional as you would like it to be. How does that have an impact on a potential customer? The answer is, a customer has probably judged you and formed the first impression of your brand within 15 seconds of scrolling through your website.
If that doesn’t make you happy, chances are, your website is probably unappealing or outdated, which can cause you to miss out on important leads. Therefore, never underestimate the power of a well-designed website to form your first impression.
Your Loading Time is Higher
If your website takes a long time to load, it can drive people away in seconds. Most internet users will not stay on a website if it isn’t fast to navigate.
Additionally, your Google ranking also improves, if it has a loading time of not more than three seconds. This makes your site much more visible to a maximum number of people.
Your Search Engine Ranking Is Low
Keywords are an important determinant of success for several online businesses. When users lookup keywords and come across a certain business, it is likely that they will choose the top-ranking service over the rest. This is why your search engine ranking matters a lot. Only a professional with adequate knowledge of SEO can create an ideal website for your products and services.
You Need a Responsive Web Design
Since the dynamics have changed immensely over the years, more people use the internet through their smartphones and tablets rather than computers and laptops. It means that your website should be operatable on both mouse and touch input.
This is what we call responsive web design. If your website is not optimized for smartphone devices, for example, you will lose out on millions of potential customers who do not have laptops.
In the end, web designs play a huge role in determining your success in any web or online marketing campaign. Your products and services may have great quality, but without a well-designed website, you will not be able to attract or convert enough prospects.